PERNIKES is a brand of artisanal hams made in Funza, Cundinamarca, with deep respect for traditional knowledge and honest processes. We developed their new visual identity and communication strategy, framed within a comprehensive rebranding process that included restructuring their product architecture, distribution system, color palette, and tone of voice. We created a distinctive visual universe with a custom typographic logo, local graphic inspirations, packaging and signage applications, and a narrative that honors craftsmanship without losing relevance. The new proposal aims to position Pernikes as a reference in quality meat products, connecting the traditional with the contemporary, the local with the relevant.